2023 Schedule will be posted soon!
Webinar session time: 12:00pm – 1:00pm ET

The Social Marketing in Transportation Certificate course is an online, live training utilizing live instruction, questions, projects and live breakout groups to work on specific projects in teams. Most of the following sessions are one-hour instructor-led, highly interactive virtual training. The sessions will be recorded for viewing by course participants who are unable to attend a particular session or wish to review the content.
Additional assignments outside of the class time are designed to reinforce the material and will be helpful to you in creating an effective social marketing plan for your organization. As such, we highly recommend enrolling with colleagues from your organization or community to work on the plan together. This does not preclude individuals from signing up.
Date | Topic |
---|---|
Wednesday, Sept. 14, 2022 | How Social Marketing can help to design better programs |
Wednesday, Sept. 21, 2022 | Social Marketing Concept: Identifying a behavioral focus |
Monday, Oct 3, 2022 | Social Marketing Concept: Selecting your behavioral focus (Rescheduled to 10/3/2022) |
Wednesday, Oct. 5, 2022 | Social Marketing Concept: Audience Segmentation |
Wednesday, Oct. 12, 2022 | Social Marketing Concept: Developing a Persona |
Wednesday, Oct. 19, 2022 | Social Marketing Concept: Class Presentations of Personas * |
Wednesday, Oct. 26, 2022 | Social Marketing Concept: Class Presentations of Personas * |
Wednesday, Nov. 2, 2022 | Social Marketing Concept: Formative Research |
Wednesday, Nov. 9, 2022 | Formative Research: Focus Groups and Individual Interviews |
Wednesday, Nov. 16, 2022 | Formative Research: Journey Mapping |
Thanksgiving Break | |
Wednesday, Nov. 30, 2022 | Formative Research: Work with groups |
Wednesday, Dec. 7, 2022 | Understanding behavior: Theory of Change |
Holiday Break | |
Wednesday, Jan. 4, 2023 | Formative Research: Sharing your research (Session 1) * |
Wednesday, Jan. 11, 2023 | Formative Research: Sharing your research (Session 2) * |
Wednesday, Jan. 18, 2023 | Social Marketing Plan: Defining Goals and Objectives and Creating a Positioning Statement |
Wednesday, Jan. 25, 2023 | Social Marketing Plan: Creative thinking techniques for transportation professionals (Session 1) |
Wednesday, Feb. 1, 2023 | Social Marketing Plan: Creative thinking techniques for transportation professionals (Session 2) |
Wednesday, Feb. 8, 2023 | Social Marketing Plan: Tools of Change |
Wednesday, Feb. 15, 2023 | Social Marketing Plan: Strategies 4Ps |
Wednesday, Feb. 22, 2023 | Social Marketing Plan: Concept testing and pretesting |
Wednesday, Mar. 1, 2023 | Social Marketing Plan: Group Presentations * |
Scheduled Revised: 09/26/2022.
*Breakout Group Presentation