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Commuter Choice Certificate
The Commuter Choice Certificate program provides the most comprehensive training program for transportation professionals involved in managing demand for our transportation systems. Much of the coursework is taught in a live webinar format. The course is free for Florida residents. Non-residents may participate for a nominal cost.
Social Marketing in Transportation Certificate
Many of the transportation-related problems facing society today could be addressed by seemingly simple changes in behavior. Deaths and injuries could be reduced if more people wore seat belts or stopped texting while driving. Congestion would decline if more people chose to share a ride or shifted the time of their trip. The fact is that changing behavior requires a better understanding of how people change and also how to help people in their efforts to change. We have developed this Social Marketing in Transportation certificate to help you learn how to develop more effective, efficient, and sustainable solutions to the problems facing our communities.
Social marketing is not the same as social media (Twitter, Facebook, etc.). Social marketing is the systematic application of marketing, along with other behavior change concepts and techniques, to achieve specific behavioral actions for a social purpose. This certificate can help transportation professionals who are looking to reduce congestion and improve access by increasing carpooling and transit ridership, or seeking to reduce pedestrian injuries and fatalities. This certificate was developed jointly by the University of South Florida’s Center for Urban Transportation Research and the Florida Prevention Research Center/Center for Social Marketing to blend theories of change, research, and case studies to help transportation professionals develop social marketing programs to address some of society’s most challenging transportation behavior-related problems. This certificate will also provide you with a people-centered social marketing plan that relies on insight and understanding, as much as on data for the creativity, design, and management of programs that strive for changes for good.
