The Center for Urban Transportation Research at the University of South Florida is pleased to announce the opening of registration for the 6th annual Social Marketing in Transportation certificate class.


As TDM professionals know, many of the transportation-related problems facing society today could be addressed by simple changes in behavior.  Congestion would decline if more people chose to share a ride or shifted the time of their trip.  Deaths and injuries could be reduced if more people wore seat belts or stopped texting while driving.  The fact is that changing behavior requires a better understanding of how people change and also how to help people in their efforts to change. We have developed this Social Marketing in Transportation certificate to help you learn how to develop more effective, efficient, and sustainable solutions to the problems facing our communities.

This certificate can help transportation professionals who are looking to reduce congestion and improve access by increasing carpooling and transit ridership, or seeking to reduce pedestrian injuries and fatalities. This certificate was developed jointly by the University of South Florida’s Center for Urban Transportation Research and the Florida Prevention Research Center/Center for Social Marketing to blend theories of change, research, and case studies to help transportation professionals develop social marketing programs to address some of society’s most challenging transportation behavior-related problems.

The program is divided into three online sessions plus accompanying exercises that wrap-up in a highly interactive, new 2-day workshop in Tampa, Florida.  You will need to complete all 5 sessions to earn the certificate.  Online sessions are recorded and available for viewing in the event you have a conflict.

  • Friday, November 9, 2018, 12:00 pm EST – online
  • Friday, November 16, 2018,  12:00 pm EST – online
  • Friday, November 30, 2018,  12:00 pm EST – online
  • Thursday, December 6, 2018,  8:30 am – 5:00 pm – workshop in Tampa
  • Friday, December 7, 2018, 8:30 am – 3:00 pm – workshop in Tampa

Cost (includes lunches and refreshments for breaks for attendees at the workshop in Tampa):

  • $50 for Florida residents
  • $250 for Non-Florida residents
  • $125 for Online sessions only (Participant will not receive the certificate)

Registration is on a first-come, first-serve basis with Florida residents and current Commuter Choice Certificate participants receiving priority.  Space is limited.


For more information and to register, please go to


If you have any questions, please contact Phil Winters at