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2023 Social Marketing in Transportation Certificate Schedule

The Social Marketing in Transportation Certificate course is an online, live training utilizing live instruction, questions, projects and live breakout groups to work on specific projects in teams. Most of the following sessions are one-hour instructor-led, highly interactive virtual training. The sessions will be recorded for viewing by course participants who are unable to attend a particular session or wish to review the content.

 

Additional assignments outside of the class time are designed to reinforce the material and will be helpful to you in creating an effective social marketing plan for your organization. As such, we highly recommend enrolling with colleagues from your organization or community to work on the plan together. This does not preclude individuals from signing up.

 

Webinar session time: 12:00pm – 1:00pm ET

Date Topic
Wednesday, Sept. 13, 2023 How Social Marketing can help to design a better program
Wednesday, Sept. 20, 2023 Social Marketing Concept: Identifying a behavioral focus
Wednesday, Sept. 27, 2023 Social Marketing Concept: Selecting your behavioral focus
Wednesday, Oct. 4, 2023 Social Marketing Concept: Selecting a priority population
Wednesday, Oct. 11, 2023 Social Marketing Concept: Developing a persona
Wednesday, Oct. 18, 2023 Social Marketing Concept: Class presentations of personas*
Wednesday, Oct. 25, 2023 Social Marketing Concept: Class presentations of personas and formative research*
Wednesday, Nov. 1, 2023 Social Marketing Concept: Formative research focus groups and individual interviews
Wednesday, Nov. 8, 2023 Formative Research: Journey mapping
Wednesday, Nov. 15, 2023 Formative Research: Journey mapping work group
  Thanksgiving Break (Nov 23). No class
Wednesday, Nov. 29, 2023 Formative Research: Class presentations of Journey Maps*
Wednesday, Dec. 6, 2023 Formative Research: Class presentations of Journey Maps*
  December Recess. No classes
Wednesday, Jan. 3, 2024 Theory of Change Lecture & Formative Research: Sharing your research (Session 1)
Wednesday, Jan. 10, 2024 Formative Research: Sharing your research (Session 2)
Wednesday, Jan. 17, 2024 Formative Research: Sharing your research (Session 3)
Wednesday, Jan. 24, 2024 Social Marketing Plan: Tools of Change–Goals, Objectives, Positioning Statement
Wednesday, Jan. 31, 2024 Social Marketing Plan: Creative thinking techniques for transportation professionals (Session 1)
Wednesday, Feb. 7, 2024 Social Marketing Plan: Creative thinking techniques for transportation professionals (Session 2)
Wednesday, Feb. 14, 2024 Social Marketing Plan: Tools of Change
Wednesday, Feb. 21, 2024 Social Marketing Plan: Strategies 4Ps
Wednesday, Feb. 28, 2024 Social Marketing Plan: Concept testing and pretesting
Wednesday, Mar. 6, 2024 Social Marketing Plan: Group Presentations – Part 1*, 12:00pm-1:30pm ET
Thursday, Mar. 7, 2024 Social Marketing Plan: Group Presentations – Part 2*, 12:00pm-1:30pm ET

Schedule subject to change

*Class presentations