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The Social Marketing in Transportation Certificate course is an online, live training utilizing live instruction, questions, projects and live breakout groups to work on specific projects in teams. Most of the following sessions are one-hour instructor-led, highly interactive virtual training. The sessions will be recorded for viewing by course participants who are unable to attend a particular session or wish to review the content.
Additional assignments outside of the class time are designed to reinforce the material and will be helpful to you in creating an effective social marketing plan for your organization. As such, we highly recommend enrolling with colleagues from your organization or community to work on the plan together. This does not preclude individuals from signing up.
Webinar session time: 12:00pm – 1:00pm ET
| Date | Topic |
|---|---|
| Wednesday, Sept. 13, 2023 | How Social Marketing can help to design a better program |
| Wednesday, Sept. 20, 2023 | Social Marketing Concept: Identifying a behavioral focus |
| Wednesday, Sept. 27, 2023 | Social Marketing Concept: Selecting your behavioral focus |
| Wednesday, Oct. 4, 2023 | Social Marketing Concept: Selecting a priority population |
| Wednesday, Oct. 11, 2023 | Social Marketing Concept: Developing a persona |
| Wednesday, Oct. 18, 2023 | Social Marketing Concept: Class presentations of personas* |
| Wednesday, Oct. 25, 2023 | Social Marketing Concept: Class presentations of personas and formative research* |
| Wednesday, Nov. 1, 2023 | Social Marketing Concept: Formative research focus groups and individual interviews |
| Wednesday, Nov. 8, 2023 | Formative Research: Journey mapping |
| Wednesday, Nov. 15, 2023 | Formative Research: Journey mapping work group |
| Thanksgiving Break (Nov 23). No class | |
| Wednesday, Nov. 29, 2023 | Formative Research: Class presentations of Journey Maps* |
| Wednesday, Dec. 6, 2023 | Understanding Behavior: Theory of Change |
| December Recess. No classes | |
| Wednesday, Jan. 3, 2024 | Formative Research: Sharing your research (Session 1) |
| Wednesday, Jan. 10, 2024 | Formative Research: Sharing your research (Session 2) |
| Wednesday, Jan. 17, 2024 | Social Marketing Plan: Tools of Change–Goals, Objectives, Positioning Statement |
| Wednesday, Jan. 24, 2024 | Social Marketing Plan: Creative thinking techniques for transportation professionals (Session 1) |
| Wednesday, Jan. 31, 2024 | Social Marketing Plan: Creative thinking techniques for transportation professionals (Session 2) |
| Wednesday, Feb. 7, 2024 | Social Marketing Plan: Tools of Change |
| Wednesday, Feb. 14, 2024 | Social Marketing Plan: Strategies 4Ps |
| Wednesday, Feb. 21, 2024 | Social Marketing Plan: Concept testing and pretesting (Session 1) |
| Wednesday, Feb. 28, 2024 | Social Marketing Plan: Concept testing and pretesting (Session 2) |
| Wednesday, Mar. 6, 2024 | Social Marketing Plan: Group Presentations* |
Schedule subject to change
*Class presentations
