Going toward Downtown Sarasota from from the Ringling Bridge

The 2019 Florida Commuter Transportation Summit, sponsored by the Florida Department of Transportation, and hosted by the Center for Urban Transportation Research, was held on May 29 – May 31, 2019 in Sarasota, Florida.

The Summit is an annual event that includes innovative presentations on Transportation Demand Management topics and updates from the FDOT districts. Recipients of the Florida Travel Choices Awards and Commuters Choice Certificate Graduates were recognized, as well as a recognition of the Florida Best Workplaces for Commuters Partner for 2019. Use the links below to download PDF copies of the presentations.

Wednesday, May 29, 2019
Workshop: How Media Messaging Affects the Real Story

This workshop is designed for any transportation professional or others who want to learn about how language framing plays a role in media reporting of traffic crashes involving bicyclists and pedestrians and why it matters. Participants engaged in discussions and writing exercises based on real traffic incident reports, and learn how vocabulary, sentence structure, fact choices, and narrative framing affect the perception of responsibility.

View Presentation

Thursday, May 30, 2019
Summit Presentations

FDOT District One Regional Commuter Assistance Program: Stories from the Road

The District One Regional Commuter Assistance Program Manager Annie Arguello shared lessons learned from a regional “listening tour,” which led to the rebranding of the District One program. The presentation included the official relaunch of the program under a new brand, as well as provide an update on the program’s goal to improve mobility by expanding access to jobs,relieving congestion, and strengthening partnerships. 

Presentation: Annie Arguello, District 1 Commuter Assistance Program

FDOT District Five’s reThink Your Commute Program: Ultimate Choices Across Central Florida 

The re-construction of Interstate-4 is approximately halfway complete, impacting metro Orlando commuters more and more each day. New commuter options, from expanded commuter rail to autonomous vehicles, have been introduced in the past year, inspiring new conversations about choice and culture change. reThink Your Commute Program Manager Stephen Alianiello shared how these projects continue to shape TDM efforts in the urban area and provide an update on regional outreach initiatives. 

Presentation: Stephen Alianiello, reThink Your Commute (FDOT District 5)

Incorporating TDM into Long Range Planning for Tampa Bay’s Commuter Assistance Program

Florida transit agencies are required to develop a 10-year transit development plan intended to support the development of an effective multimodal transportation system.  However, no such requirement exists for commuter assistance programs, including transportation management organizations.  TDM programs typically operate with short planning horizons, making the initiation of projects with longer returns on investment impractical.  This ongoing project, sponsored by the Florida Department of Transportation, aims to develop a recommended long-term plan for the Tampa Bay Area, to include key performance indicators, and a monitoring and evaluation element.

Presentation: Sara Hendricks, CUTR and Dayna Lazarus, CUTR

Tampa’s Downtown Parking and TDM Plan

The Tampa Downtown Partnership advocated and raised funds to create downtown Tampa’s 1st ever comprehensive parking plan. A year’s worth of extensive data collection and stakeholder involvement led to recommendations for both the public and private sector. Broad support resulted in the consensus that now is the time to act as inaction will have negative consequences. Topics included availability vs. access, on-street, monthly, zoning, trends, mobility options, etc. The hard part will be the implementation phase under a new City Council and Mayor.

Presentation Karen Kress, Tampa Downtown Partnership

Looking to the Future. . .the 1970s?

TDM’s roots in the US are simple. It is linked to the energy crisis in the 1970s, when it became self-evident that single-occupancy vehicle (SOV) commuting was the least efficient mode of transportation. South Florida Commuter Services’ (SFCS) position is that the transportation industry as a whole has moved away from the fundamental goal of TDM–reducing SOV trips–and have gone too far in the direction of one-off public relations events or strategies that promote recreational activities that are not linked to any direct TDM outcomes or performance measures. Recent national and local trends in transit ridership, carpooling, vehicle ownership and VMT are clear indicators that the industry needs to return to the fundamentals of TDM. SFCS described how it is doing so.

Presentation: Jeremy Mullings, Senior Project Manager, South Florida Commuter Services

The Role of Public Transportation in Emergency Response: A Case Study from Hurricane Michael and More

On October 10, 2018, Hurricane Michael made landfall in the Florida panhandle, devastating many communities, and the impact continues to disrupt the lives of many residents due to housing and job displacement. This session looked at how the storm affected public transportation in the region and how public transit and TDM programs can respond and prepare for the next storm.

Presentation: Jeff Horton, Commuter Services of North Florida and FSU College of Business, Rodriques Kimbrough, RideOn Commuter Services/Emerald Coast Regional Council and Stephen Berry, Center for Urban Transportation Research at USF

Roundtable Discussions

Participants joined one of the many hosted discussion tables to talk with colleagues about the latest TDM opportunities and challenges.

Moderator:  Phil Winters, Center for Urban Transportation Research at USF

Friday, May 31, 2019
Summit Presentations

Employer Spotlight Panel – Employees face many challenges commuting to work. Progressive employers understand these challenges and take steps that will improve commuting options for their workforce. During this session, participants heard about successful approaches to employer-sponsored commuter programs from two major Florida employers.


Stephanie Jackson, Parking and Transportation Manager, Tampa General Hospital

Deputy Chief Aaron Schneck, Sarasota Memorial Healthcare System

Successful TDM Marketing Initiatives – Participants learned about successful Florida TDM marketing initiatives during this fast-paced Pecha Kucha style session.  Each presenter showcased a successful marketing program in 6 minutes and 40 seconds.

The New Broward Breeze Transit Route, Jeremy Mullins, South Florida Commuter Services

Corporate Partnership Program – PSTA, Cyndi Raskin-Schmitt, TBARTA

Bicycle Friendly Businesses, Christine Acosta, Pedal Power Promoters

Job Score, Courtney Reynolds, reThink Your Commute

Commuter Choice Certificate Graduates

The Commuter Choice Certificate (CCC) program provides the most comprehensive training program for transportation professionals involved in managing demand for our transportation systems.

The non-credit certificate is awarded to participants who complete the required and elective courses to receive total of 80 credits over a two-year period.  Each attendee participates in class discussions through a webinar and completes short homework assignments.

Participation does not require a college degree. Non-certificate participants are also welcome and may enroll in individual courses of interest.  This non-credit certificate program is designed to help participants develop in-depth knowledge and skills in a professional field in relatively short time.

The following students graduated with a Commuter Choice Certificate and were recognized at the 2019 Florida Commuter Transportation Summit.

Christopher Arabia

Chris Arabia is the Manager of Statewide Mobility Programs for the Virginia Department of Rail and Public Transportation.  Chris’ career in TDM spans more than 25 years.  During this time, Chris has worked at various county, city, regional and state transportation organizations in Maryland, Washington D.C. and Virginia.  At DRPT, Chris and his small but mighty Mobility Programs team conduct statewide marketing for Virginia’s Try Transit, Telework Week, Bike to Work Week, vanpooling, and Virginia’s intercity bus service – Virginia Breeze.  Chris and his team implement the statewide Telework Virginia, Vanpool Virginia, Commute Virginia programs, and TDM planning efforts, and coordinate efforts with the local commuter assistance programs.  Chris and his team also administer Virginia’s TDM grant program, which grants more than 5 million dollars in state funds annually to the commuter assistance programs, and an additional 10 million dollars in federal funding allocated annually from various Metropolitan Planning Organizations.

Edgard Baez

Edgard has been working for Lynx for almost 13 years.  Of those, seven were as a Transportation Supervisor, including as a Radio Dispatcher and as a  liaison to the community and partnering agencies responsible for generating route detours. Edgard is an avid cyclist, runner, marathoner and recently ultra-marathoner. Twice a week he commutes to work on his bike (36 miles) and returns home using Sunrail, the Central Florida Commuter Train.

Anne Galamb

Anne has been a Commute Smart Consultant for the City of Raleigh for about 4 years.  Not from a TDM background, prevously, Anne worked in air quality grants and employer outreach.  Anne completed the Commuter Choice Certificate requirements in two years and found it most useful in making her aware of TDM resources, resource people and introducing her to topics she knew nothing about. Originally from Canada, Anne and her husband are empty nesters which is way more fun than she anticipated.

Edward Perzanowski

Ed Perzanowski is the Director of Business Engagement and Program Services for CTrides, Connecticut’s statewide TDM program. In addition to managing a team of six Commuter Program Managers, he assists in the planning of statewide marketing campaigns. Prior to this role, he worked as an Outreach Coordinator, in the Hartford, Connecticut, region working to help establish commuter programs. Ed graduated with a BS in Journalism from Southern CT State University. He has received the Commuter Choice Certification from the Center for Urban Transportation Research at the University of South Florida and will be receiving his Masters in Sustainable Transportation from the University of Washington. Ed enjoys spending time with his family and riding a bike to explore his neighborhood.

Anne Vivino

Annie joined the staff of TransOptions in November of 2010 and is the organization’s Business Services Coordinator.  She began her career in non-profit and spent 7 years as a project coordinator for a Regional Planning Organization, called Morris 2000.  After that, Annie worked in the corporate sector as well as the hospitality industry, providing staffing management, training and development, project management and event planning.

As Business Services Coordinator for TransOptions, Annie’s role is introduce and set-up an array of transportation concierge services to  area businesses and communities.  She provides customized services to help ease the commutes of employees and citizens by assisting with the development of services such as commuter shuttles, bike share and bike to work programs, carpool and vanpool set-up, customized mapping, relocation services and transportation safety education.

Annie holds a Bachelor of Arts in Psychology from Montclair State University. She also holds a certification in Social Marketing and is proud to now hold a Commuter Choice Certification from the Center for Urban Transportation Research at the University of South Florida. Annie is also a 2016 graduate of the Leadership Morris program, a program conducted by the Morris County Chamber of Commerce.

2019 Best Workplaces for Commuters Outstanding Florida Partner

Best Workplaces for Commuters (BWC) is an innovative membership program that provides qualified employers with national recognition and an elite designation for offering outstanding commuter benefits.

Each year, BWC recognizes outstanding partner(s) in Florida who promote and educate employers and developments about the designation and help them determine if they meet the National Standard of Excellence in commuter benefits so they may apply and get on the list of Best Workplaces for Commuters.

To date, reThink Your Commute has promoted BWC and assisted 41 employers to become BWC members.

2019 Travel Choices Awards

The 2019 Florida Travel Choices Awards were presented at the 2019 Florida Commuter Transportation Summit on May 31, 2019.  The Florida Travel Choices Awards recognize excellence in Florida public transportation.  The Florida Travel Choices Awards are divided into three categories:

  • Innovative Program
  • Marketing Excellence
  • Leadership

Innovative Program Award
2019 Go DTO: Downtown Orlando Commute Challenge

reThink Your Commute

The Innovation Award is given to a Florida public transportation system, commuter assistance program, transportation management organization or other Florida entity that has designed and implemented specific public transportation-related programs that demonstrate innovative concepts or effective problem-solving techniques. The program should be of proven value and adaptable for use by others.

The 3rd annual Go DTO Downtown Orlando Commute Challenge took place from July-December, 2018. This version of the campaign saw more innovation as the campaign shifted from a trip-tracking challenge to utilizing the Pictition platform to help put a face on various modes of commuting. Separate pledge boards were created for six different commute options and the timeframe was expanded from one month to 6 months. The longer effort allowed the CAP team to create more targeted programming around each option. The implementation of these “mode moments” included Carpool King for a Day, employer SunRail trips and more. The budget for this project was approximately $12,000. The concept has certainly proven adaptable – we love seeing the success that the Tampa Bay area has had in rolling out their Tampa Bay Commuters pledge this year!

Marketing Excellence Award
2019 Tourism + Transit Summit

Space Coast Area Transit and reThink Your Commute

Recognizing excellence in Florida public transportation-related marketing including advertising campaigns, electronic media, print media and special events.

The 2019 Tourism + Transit Summit brought together business leaders, elected officials and other stakeholders from across Brevard County to show their love for transit on Valentine’s Day. The event featured Peter Kageyama, author of “For the Love of Cities” and “Love Where You Live” as the keynote speaker. Thanks to the support of local businesses including the Space Coast office of Tourism and Carnival Cruise Line, participants were able to travel aboard Space Coast Area Transit buses to a docked cruise ship for lunch and continued conversation. The event also featured the opportunity to win a 3-day cruise to the Bahamas courtesy of Carnival Cruise Line. Continued partnerships were key for this event success.  CAP support was $6,500.

Leadership Award
Libertad Acosta-Anderson

The Leadership Award honors a Florida individual who has made outstanding contributions to the public transportation industry. This award may be conferred upon a public transportation policy maker or private citizen who has made outstanding contributions to public transportation at the local or state level.

Libertad has been unwavering in her support of reThink, the District 5 Commuter Assistance Program. She actively participates in reThink sponsored events and advocates for commuter programs at FDOT Leadership meetings. Libertad convinced the FDOT Executive Board to create and support Statewide Mobility Week.

Mobility Week is a coordinated and concentrated celebration of week-long activities geared towards promoting awareness of transportation choices and safety in collaboration with partner agencies to create greater synergy and visibility. The goal is to encourage regional and local government agencies to cooperatively adopt policies that promote sustainable mobility, as well as plan, design and implement as system of complete streets that promote active transportation and livable communities. The 2018 Mobility week supported 93 events in 6 FDOT Districts with 141 partners participating. Libertad is increasing the visibility of commuter assistance activities department-wide. She accomplished this by tying all the activities back to meeting goals in the department’s FTP.


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