2016 Florida Commuter Transportation Summit Proceedings

Dr. Luke Hopkins & Stephen Schultz, FSU

The 2016 Florida Commuter Transportation Summit, sponsored by the Florida Department of Transportation, and hosted by the Center for Urban Transportation Research, was held on April 14 and 15, 2016 at The Barrymore Hotel – Tampa Riverwalk in Tampa, Florida. The summit is an annual event that includes innovative presentations on Transportation Demand Management topics and updates from the FDOT districts. Recipients of the Florida Travel Choices Awards and Florida Best Workplace for Commuters Awards were recognized at the annual awards luncheon. Use the links below to download PDF copies of the presentations.

Thursday, April 14, 2016

Tampa Bay TMOs – Pecha Kucha 20×20

FDOT District 7 is home to four Transportation Management Organizations (TMOs). During this fast paced session, hear from each TMO about their unique programs and initiatives as well as their future plans!

Karen Kress, Tampa Downtown Partnership

Chris Weber, Westshore Alliance

Sara Hendricks, New North Transportation Alliance

Eric Carlson, St. Petersburg Downtown Partnership

Liz Stutts

FAST and Impacts to TDM Programs and Funding This session will focus on highlighting changes introduced by Fixing America’s Surface Transportation (FAST) Act and what it could mean for transit and commuter assistance programs in Florida. This high level summary will identify changes in funding as well as new opportunities for integrating transit and TDM into the transportation planning process. This information is based on summaries prepared by FDOT staff and various other transportation-focused associations. Presented by Phil Winters, Center for Urban Transportation Research (CUTR) and Liz Stutts, Florida Department of Transportation.

Dr. Sean Barbeau

TDM Technology Open data in the General Transit Feed Specification (GTFS) format has led to many innovations in the transit industry. One of these innovations has been the emergence of open-source software projects. OneBusAway (http://onebusaway.org/) started as a student project at the University of Washington and offers real-time transit arrival information. OpenTripPlanner (http://www.opentripplanner.org/) started as a project in Portland and has been used as the basis of many other trip planning applications. This presentation will discuss the evolution and benefits of the OneBusAway and USF Maps App, including the ability for anyone to deploy these projects in new locations. Presented by Dr. Sean Barbeau, Center for Urban Transportation Research (CUTR).

Michelle Olson

Keynote Address Lyft is a mobile-phone app that improves and simplifies ground transportation that focuses on delivering safe, reliable, convenient, and cost effective ground transportation for passengers. Learn how Lyft for Business Solutions is working with employers to reduce employees’ transit time, streamline expensing, and save money versus traditional transportation. Lyft is partnering with healthcare providers

Ms. Olson takes participants on a “virtual” Lyft ride.

to bring patients to the hospital for checkups. Lyft is also partnering with universities to offer programs that get students around campuses safely at no cost. Presented by Michelle Olson, Lyft. Friends with Transit Lyft Blog

Courtney Reynolds

Christine Diaz-Pagan

Using Gamification Enhancing Commute Incentives & Badge Recognition: Gamification is the application of game-design elements and game principles in non-game contexts. This has big implications for marketing a variety of products and services including TDM. Learn about gamification strategies and incentives being used to promote commute options in Florida. Presented by Courtney Reynolds, reThink Commuter Services, Stephen Alianiello, reThink Commuter Services, and Christine Diaz-Pagan, Commuter Services (District 1).

Downtown Tampa Walking Tour

Time for a bike ride

Friday, April 15, 2016

Dr. Amy Lester

Neighborhood2Go Learn how a community-based social marketing (CBSM) approach is being used to encourage Tampa Bay residents to make travel behavior changes. Households who participate in the Neighborhood2Go pilot program receive personalized travel assistance from community-based transportation coordinators (CBTC) and utilize a tailored website to encourage behavior change. Presented by Dr. Amy Lester, Center for Urban Transportation Research (CUTR).

Wibet Hay

Moving South Florida – A District 4 Update The FDOT District 4 Office will provide an overview of programs designed to increase mobility for south Florida commuters. This session will focus on a variety of transit programs currently in place or being implemented. Presented by Wibet Hay, Florida Department of Transportation, District 4.

Mike Miller

Marketing Commuter Tax Benefits in Jacksonville The Jacksonville Transportation Authority (JTA) recently launched a new campaign promoting the IRS Commuter Tax Benefit program to employers. Learn how they executed a 90-day campaign to educate employers and employees about the tax benefits of commuting using public transit. TV spots, billboards, media stories, social media, brochures and personal appearances at area companies were utilized during the campaign. Presented by Mike Miller, Jacksonville Transit Authority.

Julie Bond

Florida’s Best Workplaces for Commuters Best Workplaces for Commuters is a national employer recognition program managed in our own backyard. CAPS in Florida have a unique opportunity to use BWC tools to start or enhance employer programs. During this session, learn about the program, the benefits available, and Florida-only perks. Presented by Julie Bond, Center for Urban Transportation Research (CUTR) and Laura Everitt, Tindale Oliver. Tindale Oliver Presentation.

Jeff Horton

Promotional Strategies for TDM Professionals Service promotion and associated media buys represent a large investment on the part of many TDM agencies. This session will examine the effectiveness of various promotional techniques and media usage within the framework of budgets, personnel, and end goals. Presented by Jeff Horton, Institute for Applied Business Research, Florida State Univ. College of Business.