The 2015 Florida Commuter Choice Summit, sponsored by the Florida Department of Transportation, and hosted by the Center for Urban Transportation Research, was held on March 26 and 27, 2015 at the Embassy Suites Orlando – Downtown in Orlando. The Summit is an annual event that includes innovative presentations on Transportation Demand Management topics and updates from the seven FDOT districts. Recipients of the Florida Travel Choices Awards and Commuter Choice Certificates were recognized at the annual awards luncheon. Use the links below to download PDF copies of the presentations.


Thursday, March 26, 2015

reThink Your Commute — What’s New in FDOT District 5: 2014 was a big year for District 5. From SunRail to LYNX to bikeshare, central Florida commuters now have even more options available. Courtney Reynolds, reThink Program Manager, and Brenda Young, M.S., P.E., FDOT District 5 Modal Development Manager, provided an update on what’s happening in District 5 and where all the interest in mass transit could lead. Presented by Courtney Reynolds, reThink Commuter Services and Brenda Young, M.S., P.E., Florida Department of Transportation District 5.


Listen to Your Customer – A Community-Based Social Marketing Approach to the Campus Carshare Market: Attendees heard about how a community-based social marketing framework is being used to increase membership and usage of the existing USF Tampa campus carshare program with the ultimate goal of decreasing the number of vehicles on campus. Focus groups were conducted with students to better understand their perceptions, wants, needs, and motivators for participating in a carsharing program on campus. Major themes and implementation strategies will be highlighted. Presented by Julie Bond, MPA, Center for Urban Transportation Research (CUTR) and Amy Lester, PhD, Center for Urban Transportation Research (CUTR).


From Transportation Network Companies to Autonomous Vehicles: How Emerging Technologies and Business Models Will Influence TDM: Wireless communications and other emerging technologies are changing the transportation options available to the public and enabling concepts such as bikeshare, rideshare, transportation network companies, and connected or autonomous vehicles. These changes are rapidly impacting travel choices and business models for delivering mobility options. This session provided a forum for discussing and assessing how the TDM community may be impacted. Presented by Steve Polzin, PhD, Center for Urban Transportation Research (CUTR).


Lunch & Keynote Speaker: Florida Hospital Orlando has one of area’s top employer commuter programs. They have provided discounted LYNX bus passes for years, making it easier for their staff to take the bus to work. Recently, they added a 25% subsidy for SunRail passes and set up a pre-tax benefit program. Mr. Barry shared insights on promoting commute options from an employer’s point of view. Presented by Jody Barry, Strategic Property Development, Florida Hospital – Orlando.


Spin the Wheel: Bikesharing, Cyclovias, and Bicycle Friendly Businesses: The number of Americans who bike to work jumped by about 60% from 2000 – 2012 according to the U.S. Census Bureau. However, bicycle commuters still account for less than 1 percent of all commuters. What is happening locally? During this session, attendees learned about new bikeshare programs in Tampa and Orlando, successful Cyclovias, and an innovative bicycle-friendly business program set to launch in downtown Tampa. Presented by Eric Trull, Coast BikeShare; Karen Kress, Tampa Downtown Partnership; and Stephen Benson, Florida Department of Transportation, District 7.


TDM BIG IDEAS!! 20×20: During this session, Pecha Kucha style presentations were made by fellow attendees to help uncover TDM Big Ideas. Each presenter shared their Big Idea in Pecha Kucha style – 20 slides x 20 seconds each.


Friday, March 27, 2015

TDM Market Research Strategies: If you build it, will they come? Not always. Understanding what commuters want or need before developing or launching a new product or service is the foundation of any successful TDM marketing strategy. This session examined the core elements of effective market research and how to transform data and opinions into success. Presented by Jeff Horton, Institute for Applied Business Research, Florida State University and Luke Hopkins, DBA, Professor of Marketing, FSU College of Business.


The Latest Florida TDM News and Research: Attendees heard about new research relevant to the TDM community including a community-based social marketing initiative in progress; exciting news about Best Workplaces for Commuters; and updates on the 2015 Social Marketing in Transportation Certificate program. Presented by Amy Lester, PhD, Center for Urban Transportation Research, University of South Florida and Julie Bond, MPA, Center for Urban Transportation Research, University of South Florida.


Developing Effective Express Bus Service in South Florida: Conference attendees heard how Florida DOT and local transit agencies know what routes would be the most effective when developing express bus routes. This presentation shows how FDOT Districts 4 and 6 along with South Florida Commuter Services have developed a partnership with Broward County Transit and Miami-Dade Transit to create a successful express bus network in south Florida. Presented by Jim Udvardy, South Florida Commuter Services and Jordan Rockwell, Florida Department of Transportation District 4.


2015 Florida Travel Choices Awards: Moderated by Mike Wright, Florida Department of Transportation.


Commuter Choice Certificate Graduates and Best Workplaces for Commuters Exemplary Service Awards: Moderated by Mike Wright, Florida Department of Transportation.


Summit Photos


The 2016 Florida Commuter Choice Summit will be in Tampa!  Dates TBD.