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The Marketing Institute is housed
at Florida State University's College of Business. It was created to provide
valuable market research and education/training programs to professionals in
the transportation, sports, hospitalities, and professional service
industries.
Operated by a talented team of
faculty, staff, and students, the Marketing Institute seeks to identify
consumer attitudes and behavior that impact their purchase of products and
services.
Marketing Institute staff also
manages the
Promotional Materials
Clearinghouse,
which serves as an online archive of transit and
TDM marketing materials and other resources that facilitate sharing of ideas
among public transportation professionals throughout the U.S. and Canada.
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These featured marketing materials are available at the