TDM in Florida

www.commuterservices.com

Establishing Program Goals and Objectives

Audience: This course is targeted to transportation demand management and other transportation professionals who could benefit from planning an effective program.

Description: The needs for a commuter choice program must be clearly identified and appropriate performance measures selected to be truly effective. This module provides the foundation for developing a strategic plan for implementing an effective program to serve the traveling public.

Objectives:  After this module, participants should be able to begin the preparation of a work plan to:

• Describe the benefits of the strategic planning process
• Identify the needs of key market segments and performance measures
• Develop SMART program objectives based on those performance measures
• Assess the market factors that influences the program objectives and when to use different market research approaches versus assumptions
• Identify preliminary lists of products and services based on the market factors

Instructor: Phil Winters, Center for Urban Transportation Research (CUTR)

Please note: This module is a required course toward the Florida Commuter Choice Certificate requirements.

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